About Course

Goal: Teach how to create engaging social media content for brand visibility.

Week 1 – Visual Branding

Day 1: Understanding visual marketing

Day 2–3: Setting up a brand kit in Canva

Day 4: Designing Instagram posts & stories

Day 5: Creating Facebook covers & ads

Day 6: YouTube thumbnails & channel art

Day 7: Pinterest and LinkedIn graphics

Week 2 – Campaign Creation

Day 8–9: Animated posts & short video designs in Canva

Day 10: Carousel posts for Instagram & Facebook

Day 11: Creating ad banners

Day 12: Social media templates & scheduling

Day 13: Building a full week’s content plan

Day 14: Final project – 7-day social media campaign

What Will You Learn?

  • Key Takeaways
  • Understanding Canva’s Interface – Confidently navigate Canva’s tools, menus, and workspaces for quick design creation.
  • Brand Consistency – Learn to create and apply brand kits (colors, fonts, logos) across all designs.
  • Social Media Templates – Master customizing pre-made templates for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Content Planning – Develop a social media content calendar using Canva’s scheduling tools.
  • Design for Engagement – Apply visual hierarchy, color psychology, and typography best practices to grab attention online.
  • Video & Animation Creation – Use Canva to create short promotional videos, reels, and animated posts.
  • Canva Pro Tools – Leverage advanced features like background remover, Magic Resize, and AI-powered Magic Studio.
  • Export & Optimization – Export designs in correct formats and sizes for each platform without losing quality.
  • Collaboration in Canva – Work with team members in real-time and manage design permissions.
  • Performance Tracking – Learn how to track engagement results and refine future social media

Course Content

Canva for Social Media Marketing
Goal: Teach how to create engaging social media content for brand visibility. Week 1 – Visual Branding Day 1: Understanding visual marketing Day 2–3: Setting up a brand kit in Canva Day 4: Designing Instagram posts & stories Day 5: Creating Facebook covers & ads Day 6: YouTube thumbnails & channel art Day 7: Pinterest and LinkedIn graphics Week 2 – Campaign Creation Day 8–9: Animated posts & short video designs in Canva Day 10: Carousel posts for Instagram & Facebook Day 11: Creating ad banners Day 12: Social media templates & scheduling Day 13: Building a full week’s content plan Day 14: Final project – 7-day social media campaign

  • Module 1: Introduction & Canva Basics
  • Lesson 2: Brand Consistency in Social Media
  • Module 2: Designing Static Social Media Posts
  • Lesson 4: Design for Engagement
  • Module 3: Platform-Specific Design
  • Week 2 – Video, Scheduling & Advanced Tools
  • Module 4: Animated & Video Content
  • Lesson 7: Social Media Video Creation
  • Module 5: Content Planning & Scheduling
  • Lesson 9: Collaboration & Teamwork
  • Module 6: Export, Optimization & Performance

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