Lesson 2: The Needed Parts of an Advert

Students should first understand the major parts every advert should contain.

Core Parts of an Advert

1. Headline

   • The first attention-grabbing statement

   • Must be short, clear, and powerful

2. Visual

   • The main image, product photo, or design element

   • This is what attracts attention first

3. Subheadline

   • Supports the headline

   • Gives more context

4. Body Copy

   • Explains the offer, product, service, or message

   • Should be simple and benefit-focused

5. Call to Action (CTA)

   • Tells the audience what to do next

   • Example: Call now, Register today, Click the link, Send a WhatsApp message

6. Brand Name / Logo

   • Shows who is behind the advert

7. Contact Information

   • Phone number

   • Website

   • Social media

   • Address if needed

8. Offer / Benefit

   • Why the customer should care

   • What problem it solves

9. Trust Element

   • Testimonial

   • Guarantee

   • Professional appearance

   • Awards or certifications

10. Color and Layout

• Proper spacing

• Readable fonts

• Corporate look