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Module 1: Introduction to Advertising
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Lesson 1: What is an Advert?
The Needed Parts of an Advert
Practical Exercise 1
Module 2: Principles of a Good Advert
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What Makes an Advert Effective
Understanding Your Audience
Writing Simple Advert Copy
Practical Exercise 2
Module 3: Introduction to Canva
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What is Canva?
Canva Tools Every Beginner Must Know
Designing Basic Adverts in Canva
Canva Design Rules for Professional Adverts
Practical Exercise 3
Professional and Corporate Advert Design Using AI

Lesson 4: Understanding Your Audience

  • Who are you advertising to?

  • Age, location, profession, interest

  • Corporate audience vs street market audience

  • Nigeria/Africa market considerations

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